ECA is excited to return as a sponsor for the 2026 IAA Conference. Stop by our booth or catch us live during the Sponsor Segment to discover new sales strategies designed to help you grow your practice.

We are proud to strengthen our product lineup with the addition of three new carriers:

• Talcott Financial Group
• American Century Life
• Prosperity Life Group

Sharpen your competitive edge with our latest multi-part training modules. Dive deep into advanced sales strategies, audience targeting, and high-impact product positioning.

According to LIMRA, total U.S. annuity sales reached a historic $464.1 billion in 2025. Driven by "Peak 65" demographics and a heightened demand for protected lifetime income, the industry continues to experience unprecedented, record-setting growth.

Indexed Universal Life (IUL) new premium hit a record-breaking $4.5 billion in 2025, representing 25% of the total U.S. life insurance market. The momentum has carried strongly into 2026 with consistent first-quarter growth driven by enhanced products and broader distribution.

Fixed Indexed Annuities (FIAs) and RILAs now account for 45% of all U.S. annuity sales. In 2025, FIA sales specifically reached a record $128.2 billion as investors increasingly sought solutions offering growth potential coupled with principal protection.

Fixed-rate deferred annuities (MYGAs) closed 2025 with $165.3 billion in total sales. Even as the market anticipates interest rate shifts, consumer demand for secure, guaranteed fixed-rate solutions remains historically robust among retirees.

According to the Alliance for Lifetime Income's 2025 PRIP Study, 69% of Gen-Xers would choose to place a $100K inheritance into an annuity rather than the stock market, a significantly higher rate than Baby Boomers. With only 14% having access to a pension, this younger demographic is actively seeking annuities for reliable income streams.

ECA Marketing is happy to be a sponsor of the 2025 IAA Conference. Visit our booth to connect with our team, and catch our presentation to explore our industry-leading annuity resources.

Access our complete, end-to-end presentation and software suite designed specifically to streamline Roth conversions and maximize your seminar engagement.

ECA Marketing is proud to be a sponsor of NAIFA. Visit our booth and catch Joe Spillman and Augie Isaacson presenting during the sponsor session.

We are proud to strengthen our product lineup with the addition of five new carriers:

• Knighthead Life
• Revol One Financial
• Wichita National Life
• American Gulf
• Axonic Insurance